March 25, 2024

Chem-Trend Builds on Legacy and Enters a New Era of Innovation with John Lundin as President and CEO

Howell, MI — March 25, 2024 – Chem-Trend, a company of the Freudenberg Chemical Specialities Group and a global leader in the development of high-quality release agents, purging compounds, and other process chemicals and additives, has announced the appointment of their new President and CEO, John Lundin. The former Vice President and General Manager – North America who has been with Chem-Trend since 2002, Lundin steps in for retiring CEO Devanir Moraes.

Lundin takes on the role as Chem-Trend continues its expansion as a global innovator serving a wide range of manufacturing markets, from aerospace and automotive to medical equipment and consumer goods. The company’s focus as it moves into the future remains true to its founding ethos: to improve its customers’ efficiency, product quality, and overall sustainability.

“For decades, our customers have partnered with us to reduce costs with technology that meets their needs today – and they rely on us to consistently deliver new solutions that keep them ahead of competitors,” says Lundin. “We work to better our customers’ entire operations. That’s what we’ve built and continue to build our reputation on.”

Chem-Trend enters a new era of organization and industry leadership as it marks two decades as part of Freudenberg’s Chemical Specialities Group – a division of Freudenberg Group, which celebrates an extraordinary 175 years in business in 2024. Together, the Freudenberg group of companies is on the path to reach climate neutrality by 2045.

Last year, Chem-Trend announced the elimination of PFAS from its heritage portfolio of products globally. It also achieved the prestigious EcoVadis Gold rating, placing it among the top five percent of rated chemical companies for performance in the areas of environment, ethics, labor and human rights, and sustainable procurement.

Setting the bar in manufacturing molding efficiency, Chem-Trend is advancing industry with next-generation technologies that emphasize providing sustainability, like DilutionIQ™ and SprayIQ™, which give customers unmatched control over product volume usage.

“Our exceptional teams – and their unwavering customer-centricity – make this all possible. My passion, which is shared among our leadership, is about making Chem-Trend a global workplace of choice. This vision takes shape by empowering our teams to focus on continuous improvement – in all aspects – so that we can deliver a new era of innovation that serves our customers with increasingly smart and sustainable solutions,” says Lundin.

The start of Lundin’s tenure at Chem-Trend’s helm, which he began as Incoming President and CEO in July of 2023, has brought him to several of the company’s 19 worldwide locations. During his visits, he’s worked to build even stronger connections with employees and gain insight into their daily operations, fostering an inclusive environment where every member of the team feels valued and respected.

“John brings boundless energy and enthusiasm wherever he goes and celebrates our teams’ achievements at every opportunity,” says Nicole Mason, Chem-Trend Director Global Human Resources. “We are excited to have him in this new position and looking forward to propelling Chem-Trend forward together.”

Learn more at CHEMTREND.COM/company

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